Introduction: Many herbal medicines are lacking pharmacognostical, phytochemical, pharmacological and toxicological data even though used widely for medicinal purposes. Cichorium intybus L. (Asteraceae) – chicory is an ancient folklore medicine. Various parts of these plants are in use for a wide range of ailments including those affecting liver and kidney. The aim of the current study is to standardize the fruit of C. intybus for macroscopy, microscopy, physicochemical parameters, TLC photo documentation along with development of HPTLC fingerprint profiles. Methods: Following standard pharmacopoeial procedures, detailed macro-microscopic characterization along with preliminary phytochemical features of the drug has been recorded from the current study. Results: Macro-microscopic study has revealed the authenticity of this medicinal achene type fruit. Physico-chemical and HPTLC studies revealed constants for identification and authentication of fruits of C. intybus. Conclusion: The current study will serve as a reference tool for quality maintenance, authentication as well as scientific validation of chicory fruits.