02449nas a2200301   4500008004100000245016500041210006900206260001400275300001200289490000700301520154800308653002101856653001601877653002201893653001001915653001201925653001201937653001401949653001001963653001301973100002601986700002702012700000502039700002102044700002102065700002102086856004002107       2024                        eng d00aThe Relationship of Marketing Mix with Patients' Decisions to Choose Health Services in Outpatient and Inpatient Installations at Sandi Karsa Hospital, Makassar0 aRelationship of Marketing Mix with Patients Decisions to Choose   cJune 2024  a630-6370 v163 a<p class="rtejustify">The marketing mix is a core business that is very closely related to the targeted patients, so that hospital efforts are specifically closely related to patient behavior in utilizing services. The aim of this research is to determine the relationship between the marketing mix and the patient's decision to choose health services in outpatient and inpatient installations at Sandi Karsa Hospital, Makassar. The type of research used is quantitative research with a cross sectional study design. The population in this study was 97 outpatients and 76 inpatients. Sample determination was carried out using the accidental sampling method. Data analysis used univariate, bivariate with chi square test and multivariate with multiple logistic regression test. The results showed that in outpatient installations, there was a relationship between product (p=0.003), staff (p=0.009), physical evidence (p=0.001), process (p=0.000), and performance (p=0.000), there was no relationship between price (p=1,000), promotion (p=0.554), place (p=1,000), and strength (p=1,000) with the patient's decision to choose health services at Sandi Karsa Hospital. Meanwhile, in inpatient installations there is a relationship between product (p=0.005), place (p=0.017), staff (p=0.000), process (p=0.002) and physical evidence (p=0.006), there is no price relationship (p= 0.674), promotion (p=1.000), performance (p=1.000), and strength (p=0.358) with the patient's decision to choose health services at Sandi Karsa Hospital Makassar.</p>
10aPatient Decision10aPerformance10aPhysical Evidence10aPrice10aProcess10aProduct10aPromotion10aStaff10aStrength1 aJaya, Ika, Bella Rezq1 aAmir, Muhammad, Yusran1 a1 aPalutturi, Sukri1 aJafar, Nurhaedar1 aSyafar, Muhammad  uhttps://www.phcogj.com/article/2305