The present investigation deals with Pharmacognostical, physicochemical and phytochemical analysis of Hibiscus
micranthus Linn.,. The macroscopic and microscopic characters, physical constant values, extractive values, ash values,
micro chemical analysis and fluorescence analysis were performed. The presence of lignified, thick wall, libiform type
of fibres with pointed tips & vessel elements with oblique perforations plates having short, pointed tails as seen in the
powder of stem were the distinguishing microscopic features and can be used as anatomical markers. Chemomicroscopic
characters present included lignin, starch, suberin, mucilage, cellulose, protein bodies and calcium oxalate crystals.
Physical constants performed were loss on drying, ash content, acid insoluble ash and water soluble ash. Extractive
values in pet. ether (60-80oC), chloroform, alcohol and hydroalcoholic were determined. Fluorescence studies of the
powder were carried in ordinary light and UV light with various solvents. Phytochemical screening of successive extracts
showed positive reactions for steroids, flavonoids, carbohydrates, phenols and tannins. The fingerprints of the
hydroalcoholic extract were obtained by HPTLC technique in three best mobile phase solvent systems. The flavonoid
content of hydroalcoholic extract was determined by colorimetric method. Chemical profiling of hydroalcoholic extract
was also performed by GC-MS analysis. Further a HPLC method with photodiode array detector was followed to quantify
rutin in hydroalcoholic extract of Hibiscus micranthus ( HEHM). The present study provides details to characterize the
Pharmacognostical, physicochemical and phytochemical parameters. An accurate and rapid HPLC quantification method
has also been developed for quality control determination of rutin from Hibiscus micranthus stem.